Together We Are PetWill

Our love for animals brought us all together. We are passionate advocates who've spent a lifetime safeguarding animals. At PetWill, we believe that pets are part of our families, and they deserve love and safety for a lifetime. Our team is comprised of industry leaders who've worked for decades in law, business management, technology, finance and non-profit organizations. Our lives are forever changed by the unconditional love our pets offer. But enough about us—let’s talk about you and your pets.

Whether you have prize-winning animals, rescued fur babies, loyal horses, adorable ferrets, beautiful birds, gentle turtles, colorful reptiles, tiny kittens, playful puppies or any other animal, you love them dearly. You want them to be healthy, happy and safe. That is where PetWill comes in. It is our mission to make sure your pets are protected.

We offer must-have products that safeguard your pets so you can focus on enjoying every moment with them. In addition to the PetWill, which you can get today, we are hard at work to launch more products that we hope you'll love. We won't rest until our pets have the dignity and protection they deserve. Together we will make a better world for animals everywhere.


Alex for 20 years was a President of his own development firm, acting as strategic advisor for hundreds of companies and venture capitalists before dedicating his life full-time to protecting animals.
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Alex Farr
Peggy for 20+ years is a Board Certified Attorney practicing in the areas of animal law, family wealth and legacy counselling, trust and estate planning, estate administration and elder law. Author of 14 animal law books and former animal law professor.
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Peggy Hoyt, Esq., MBA
Chief Legal Advisor
Ed for 30+ years provides high-level business advice and strategy to privately held businesses with a specific focus in accounting and tax matters. He started with Ernst & Young (E&Y) and served as a tax counsel at GE Capital.
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Ed Hanley, Esq.
Chief Financial Advisor
Jessica for 12+ years represented clients, including public and private corporations and individuals, in a variety of corporate and IP law, commercial disputes in various courts and arbitral forums in the United States and abroad.
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Jessica Taran, Esq.
Legal Counsel
Leads team of developers, designers and managers, programming websites and apps for PetWill projects. Software architect, DBA, & SaaS developer with guru-level programming of ASP.NET, C#, RavenDB, MVC4, Xamarin & others.
Dragos Tudoran
Chief Technology Officer
Dwayne, for 10+ years, is a senior creative director designing corporate Websites, UI/UX design, annual reports, brochures, ads, product packaging, catalogs, logos, billboards and more. He leads teams of designers on complex web apps.
Dwayne Bishop
VP of Design

Board of Advisors

Ms. Carlisle, for 30+ years, is a trusts and estates attorney admitted to practice law in New York, New Jersey, Florida and California. Past member Animal Law Committees of the ABA. Board-member of animal charities and TV guest on animal law.
Frances Carlisle, Esq.
Estate Planning, Pet Trust and Animal Law Attorney
Ms. Tischler, for 35+ years is an attorney known as “the Mother of Animal Law”. She is the co-founder of Animal League Defense Fund and its general counsel. She handles in-house legal matters, legal writing, and lecturing on the field of animal law.
Joyce Tischler, Esq.
Attorney and Founder, Animal League Defense Fund
Ms. Kibwe managed all charitable gifts directed to the ASPCA from donors via their wills, trusts and other estate planning instruments. Assisted pet parents in making plans for the care of their pets due to the unforeseen.
Kim Bressant-Kibwe, Esq.
Trusts and Estates Attorney at ASPCA (Retired)
Mr. DeMeo, for 32+ years, has been an attorney, and is the Chairman of The Florida Bar Animal Law Committee. He is a frequent legal author and lecturer. He is the CEO of Pets Ad Litem (PAL), who provide a legal voice for animals in communities.
Ralph DeMeo, Esq.
Chairman of the Florida Bar Animal Law Section
Ms. Peterson, CEO of ElderCounsel and renowned elder law speaker, is licensed to practice law in Florida and Kansas. Served as President of the Society of Financial Service Providers and Board of Directors of the Academy of Elder Law Attorneys (FL).
Valerie Peterson, Esq.
CEO ElderCounsel and Elder Law Attorney
Doug Glicken, an attorney for 33+ years, is the Chairman of Pet Alliance of Greater Orlando, formerly the SPCA of Central Florida/Orlando Humane Society. In addition to being an estate planning attorney, Mr. Glicken is a passionate animal advocate.
Doug Glicken, Esq.
Estate Planning Attorney and Chairman of Pet Alliance
Ms. Morgan is a Certified Elder Law attorney and legacy planning lawyer. A former First District Court of Appeal judicial clerk, she has her own firm for 20 years specializing in estate planning, probate and trust settlement, business law, and appellate law.
Teresa Byrd Morgan, Esq.
Estate, Elder and Legacy Planning Attorney
Mr. Hudgins is the managing director of Horizon Attorneys & Counselors at Law. He is an attorney and a certified public accountant, licensed in both Oklahoma and Texas. He specializes in corporate transactions, tax planning and wealth transfer planning.
Todd Hudgins, Esq., CPA
Corporate, Estate Planning and Tax Attorney
Ms. Dietz is an experienced civil trial lawyer (24 years). Currently dedicates her practice to Animal Law. She is an Adjunct Professor at Stetson University College of Law and teaches the Animal Law Seminar. She is considered one of the pioneers of animal law.
Jennifer Dietz, Esq.
Animal Law Professor, Consultant and Attorney
Mr. Pinegar is CEO of WealthCounsel, who provides estate and business planning attorneys, financial professionals, CPAs, and accountants with the continuing education, resources and community to protect the interests of their clients.
Brett Pinegar
Chief Executive Officer, WealthCounsel LLC
Ms. Williams is a Barrister registered with the General Council of the Bar of England and Wales. She has been in private practice for over 10 years and has written reviews for the Law Society on a number of issues. She is a seasoned business and international law Attorney.
Alessandra Williams, Esq.
Business and International Law Attorney
Mr. Squillace, for 30 + years, is an estate, business and tax attorney focusing estate and philanthropic planning for high net worth individuals. Author of an acclaimed estate planning book, frequent fiduciary and trustee for client estates.
Scott Squillace, Esq.
Business and Estate Planning Attorney
Mr. Shapiro focuses his practice in estate planning, elder law, special needs planning, asset protection, and business planning. He has been quoted in the New York Times and on, and frequently writes on estate/business planning, and elder law.
Richard Shapiro, Esq.
Estate Planning and Elder Law Attorney
Ms. Taylor is an attorney working in the animal protection field for several years, including fundraising, outreach and volunteer program management for nonprofit organizations. She is currently with Project Chimps, a sanctuary for former medical research chimpanzees.
Casey Taylor, Esq.
Attorney and Director of Development of Project Chimps
Mr. Waitzman, for 36+ years, has been a Chicago-based attorney and certified public accountant. His practice focuses on estate planning, asset protection and wealth management. He is actively involved in the National Network of Estate Planning Attorneys.
Gary Waitzman, Esq., CPA
Estate Planning and Asset Protection Attorney
Ms. Clark is a practicing attorney, formerly with the Environmental Defense Center. She is now the executive director of the Trustees for Alaska, a non profit organization of attorneys that creates legislative work for Alaska's animals and its environment.
Victoria Clark, Esq.
Attorney and Executive Director, Trustees for Alaska
Mr. Sigerson, an attorney with 20+years experience, is focused on estate and business planning. He is a former White House intern under President George H.W. Bush, board member of Selective Service Commission and co-author of several books on estate planning.
Andrew Sigerson, Esq.
Estate Planning Attorney and Managing Partner
Kathleen is a board certified Elder Law Attorney. She is AV rated by Martindale Hubbell, which is the highest rating a lawyer can receive. Kathleen is the Chair of the Alzheimer’s and Dementia Resource Center and serves on the Board of Directors for CERA.
Kathleen Flammia, Esq.
Estate Planning and Elder Law Attorney
Mr. Paulhus served as Vice President & Director of Equine Protection for 22 years with The Humane Society of the United States. Former CEO of Asheville Humane Society and Assistant Director of Atlanta Humane Society.
Marc Paulhus
VP, The Humane Society of the United States (Retired)
Mr. Bardy is the Executive Director of Pet Alliance of Greater Orlando which services the millions of people of Central Florida through two shelters, two veterinary clinics and a mobile clinic plus numerous offsite partnerships.
Steven Bardy
Executive Director of Pet Alliance of Greater Orlando
Mr. Pauli is HSUS' Senior Advisor in Wildlife Response & Policy. He served on numerous projects protecting animals in many international locations. He served as Animal Incident Commander in large national disasters like Hurricane Katrina.
Dave Pauli
Senior Advisor, The Humane Society of the United States
Capt Sieber-Johnson serves active duty as an aviator in the United States Marine Corps. She runs Dogs on Deployment, a 501(c)(3) national non-profit which provides a network for service members to find volunteers willing to board their pets while they are deployed.
Capt Alisa Sieber-Johnson
President and Co-Founder Dogs On Deployment
Mr. Abi-Hassan has 11+ years experience in non-profit leadership and 16+ in general animal welfare including Humane Societies, Animal Control, Wildlife, Park systems, Rehabilitation and Disaster Response. Former Director of Animal Welfare at Atlanta Humane Society.
Miguel Abi-Hassan
Chief Executive Officer, Halifax Humane Society
Ms. Schlueter, for 35 years was in law enforcement with a special focus on animal victims of abuse and neglect. She is now the Executive Director of The HSUS's South Florida Wildlife Center, home to up to 900 animals with 460 staff and volunteers.
Sherry Schlueter
Executive Director, HSUS South Florida Wildlife Center
Mr. Hawkins created Hero Dog Awards, is the former executive director of Cesar & Illusion Millan Foundation, VP of Philanthropy & Marketing for the Pet Alliance of Greater Orlando & pioneered low cost mobile spay/neuter clinics across the United States.
Sean Hawkins
Executive Director, Second Chance Center for Animals
Ms. Burns is a recognized international leader in animal welfare. Former President of Pet Alliance of Greater Orlando, CEO of the Humane Society of Southern Arizona, management of American Humane Association and managing charitable giving for PetSmart Charities.
Kerri Burns
Executive Director, Tree House Humane Society
Mr. Casterline is the President of Delta Capital Management, a national financial advisory firm. He has appeared regularly on both NBC and FOX stations around the country. He is published in several trade magazines and financial websites.
Sean Casterline, CFA, MBA
President, Delta Capital Management
Ms. Biggs is the Chief Operating Officer of IBPSA. She was a board member of the Pet Care Services Association, as well as President of the Board of Directors for PAWS Shelter and Humane Society. She was the owner of Stay N Play Pet Ranch before its successful sale.
Charlotte Biggs
COO, International Boarding and Pet Services Association
Ms. Eisenstadt, for 30+ years was an executive for various top 10 advertising agencies creating some of the most iconic ad campaigns of our time. A multiple Addy & Telly winner, she creates pet-centric TV shows and operates Top Dog Pet Travel agency.
Heather Eisenstadt
Advertising Executive and TV Executive Producer
Ms. Bonaldi is the founder of the Impetus Agency. One of the leading pet industry PR and marketing firms. She represents numerous top brands in the pet industry including the largest trade organization, APPA and the largest pet trade show, Global Pet Expo.
Tierra Bonaldi
President, The Impetus Agency Public Relations
Ms. Gray is the executive director of Freedom Ride; a non-profit 501c3 dedicated to enriching the lives and experiences of children and adults with disabilities through therapeutic horseback riding and related activities.
Marianne Gray
Executive Director, Freedom Ride Therapy Horses
Mr. Galloway is a Kennel Master/Retired Police Commander with 29 years in K-9/Law Enforcement including 20 years in Special Operations, Co-Owner of Central Florida K-9/National K-9 Training Center. Appeared on national TV & radio programs.
Rock Galloway
Police Commander (Retired) and K-9 Kennel Master
Ms. Delano is the director of The Wild Horse Rescue Center, dedicated to the preservation of America's wild horses. WHRC rescues, rehabilitates and re-homes mustangs and burros. They provide educational clinics and seminars to the public.
Diane Delano
Director, The Wild Horse Rescue Center
Kindred Spirits is a non-profit organization dedicated to caring for farm animals through direct rescue, advocacy and education. 140 sanctuary residents receive around-the-clock care, high quality diets, spacious barns and green pastures.
Logan Vindett
Executive Director, Kindred Spirits Sanctuary
Mr. Gregory is the President of the Retirement Home for Horses at Mill Creek Farm. A non profit equine sanctuary whose mission is to provide lifetime care for 138 formerly neglected or abused horses as well as retired police and military horses.
Paul Gregory
President, Retirement Home for Horses At Mill Creek
Ms. Silver has worked in the horse industry for 40+ years and is the Executive Director of Horse Protection Association of Florida. She has presented equine cruelty investigations training to law enforcement and animal services officers throughout Florida.
Morgan Silver
Executive Director, Horse Protection Association
Ms. Kaplan is the Founder of Magic Bullet Fund, which provides financial aid to people who have a dog with cancer. She is the author of two acclaimed books on Canine and Feline Geriatric Oncology and healing after pet loss.
Laurie Kaplan
Founder of Magic Bullet Fund and Acclaimed Author
Mr. Jenkins has nearly 40 years of experience managing funeral homes, crematories and cemetery properties. Spent 9 years specializing in the pet after-life care profession to offer a dignified final step for beloved pets.
Bob Jenkins
CEO, Verde Products Inc. and Let your Love Grow
Jodi is an end of life expert for both people and their pets with more than 28 years experience. She owns one of the professions first pet loss centers, Clock Timeless Pets. She is certified in pet loss and grief companioning.
Jodi Clock, CPLP
CEO, Clock Timeless Pets