Privacy Policy
PETWILL, LLC PRIVACY POLICY
The website www.mypetwill.com and its mobile responsive version, (collectively, the “Site”) is operated by PetWill, LLC (the “Company”) as a multifaceted platform by which, among other things, it sells to its customers (i) an engraved pet identification tag (the “ID Tag”), which contains identifying information that will be linked to a customized online pet profile (the “Profile”) on the Site created by the customer and (ii) a downloadable legal document template of a pet trust (referred to as the “PetWill”). The sale of the Pet ID Tags, the Online Pet Profile and the PetWill, together with the provision and maintenance of the online database of each Profile is referred to herein as the “Services.” Thus, in the event of an emergency, by typing in the unique identifying information (“Pet ID”) contained on the ID Tag, the Company’s customer, the customer’s family, friends, neighbors, first responders, or anyone with access to the Profile, will have access to the pet's care instructions, diet, medication, veterinarian information, pet trust information, photographs of the pet, and the pet’s owner/guardian's contact. Our primary goal in providing the Services is to ensure that no pets are abandoned, hurt, or worse, as a result of their owner/guardian’s sudden unavailability, hospitalization, incapacitation, or passing.
In providing the Services, protecting your private information is our priority. This Privacy Policy governs our data collection and usage in connection with the Services. By using the Services, you consent to the data practices described in this policy as well as our Terms of Use, which are incorporated by reference herein. If you do not agree to any part of this Privacy Policy, then you should stop accessing or using the Services.
The terms “we,” “us,” and “our” refer to the Company. The terms “you,” “your,” “yours,” “Customer,” or “User” refer to the customer and/or user of the Services.
1 “PERSONALLY IDENTIFIABLE INFORMATION”
“Personally Identifiable Information” means any information which may be used to identify an individual, and may include, but is not limited to, name, email address, postal or other physical address, and phone number.
2 COLLECTION OF INFORMATION
At the time that you create a Profile and/or prepare a PetWill, you will provide us with certain Personally Identifiable Information, including, but not limited to, your complete name, e-mail address, postal address, and telephone number and that of certain third party individuals such as your pet’s successor guardians, successor trustees, caregivers including, without limitation, veterinarians, walkers, boarders, sitters, kennels, groomers and others.
In addition, to purchase any product on the Site, you may have to provide your billing address, shipping address and credit card information for processing by a third party vendor of the Company’s choosing. The credit card and shipping information will not be stored by the Company.
In addition, any Personally Identifiable Information received in communication or in material you transmit to the Site by electronic mail or otherwise will be treated in accordance with this Privacy Policy.
We may also use any non-Personally Identifiable Information, such as geographical and demographic data, to analyze and develop its marketing strategy and further improve its Services.
3 INFORMATION USE
The Company uses Personally Identifiable Information for several general purposes:
- to provide you with the Services, service information, and news;
- to support the Services;
- to contact you for feedback about the Services;
- to conduct research about our customer base and Services;
- to fulfill your purchase requests;
- to process your payments, including to conduct credit checks and collection;
- to notify you of technical updates or changes in policies;
- to contact you to remind you to complete any unfinished or abandoned Profile that you had started;
- to contact you regarding our marketing and promotional purposes; such notifications will be e-mailed from the following addresses:info(@)mypetwill.com; or
- to process contests, sweepstakes, or other promotions and fulfill any related awards or discounts.
4 INFORMATION SHARING AND DISCLOSURE
We will not sell or rent or provide your Personally Identifiable Information to third parties except as described in this Privacy Policy. We may disclose your Personally Identifiable Information to other companies or people under any of the following circumstances:
- in connection with providing the Services, your Personally Identifiable Information may be available to anyone who inputs the ID on the Site to access your pet’s Profile and/or PetWill;
- to our third party service provider vendors, such as, without limitation, server hosts, payment processors, analytics trackers, referral link services, data managers, and mobile application distributors;
- to our third party manufacturing partners that produce the ID Tags, so that they can properly engrave the ID Tag and cause it to be delivered to you;
- delivery couriers such as Fedex, UPS or USPS, used to ship the IT Tag to you;
- if we believe in good faith that is required to do so by law, in connection with litigation, to prevent a crime, or to protect personal property, the public, or the Site;
- in connection with a sale or merger with another entity, consolidation, restructuring, sale of company assets, financing or other corporate change, including during the course of any due diligence process or if we ever file for bankruptcy or related proceedings; or
- with your consent to share the information.
We may also share non-Personally Identifiable Information, such as aggregate or demographic data, with third parties including, for purposes of marketing, research and internal analytics. We may also share usage data with its vendors and service providers, to the extent necessary for it to provide the Services.
5 SESSION DATA
We keep track of the pages our Customers visit within the Site in order to determine what services are the most popular. This data is used to deliver customized content and advertising within the Site to Users whose behavior indicates that they are interested in a particular subject area. We use tracking pixels to collect information that helps us provide our Services to you. Please note that any "do not track" signals sent by your web browser or other mechanism have no effect on the collection of personally identifiable information by the Company. In addition, other parties who perform data analytics for the Company, such as Google Analytics, may collect Personally Identifiable Information about your online activities when you use our Services. The Company’s third party affiliates may have different policies with respect to "do not track" signals and we make no representations with respect to such policies.
6 COOKIES
Our Site may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you register a Profile and/or create a Petwill, a cookie helps us recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the Site, the information you previously provided may be retrieved, so you may easily use the features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you may be able to modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Services.
7 LOG FILES
Like most standard web site servers we use log files. This includes internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to Personally Identifiable Information, except to prevent fraud or abuse of the system.
8 PUBLIC POSTS
The Company may allow you to post or share content to a public area of the Site. You should be aware that any content or information you choose to disclose in these areas can be read, collected and used by other users, the general public and other sites (including search engines). We are not responsible for, and this Privacy Policy does not apply to, information that you may choose to post in these areas.
9 SECURITY
The Company maintains physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted by the Customers. The Company secures your personal information from unauthorized access, use or disclosure. In addition, the Company secures your Personally Identifiable Information on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we endeavor to protect information transmitted in connection with our Services, we cannot and do not guarantee the security of any information you transmit, and you do so at your own risk.
10 PROCESSING IN THE UNITED STATES AND OTHER LOCATIONS
Please be aware that your Personally Identifiable Information and communications may be transferred to and maintained on servers or databases located outside the United States, in jurisdictions the laws of which may not be as protective of your privacy as those the United States. Nonetheless, by using the Site or Services, you agree that the collection, use, transfer, and disclosure of your Personally Identifiable Information and communications will be governed by the applicable laws in the United States.
11 CHILDREN
Our Services are not intended for use by children under the age of 13, and such use is prohibited by the Terms of Use. We do not knowingly collect Personally Identifiable Information from children under 13. Any person who provides Personal Identifiable Information to the Company, represents that he or she is 13 years of age or older. If we learn that a child under 13 has submitted Personally Identifiable information, we will make every reasonable effort to promptly delete that information. If you become aware that a child has provided us with Personal Information, please contact us as set forth in this Privacy Policy.
12 YOUR CONSENT TO THIS PRIVACY POLICY
By using the Services, you agree to this Privacy Policy. We may occasionally update this Privacy Policy. The date of the most recent update of this document will always be displayed at the beginning of this page. If we change the Privacy Policy, we will post those changes on www.mypetwill.com. If we decide to use Personally Identifiable Information in a manner different from that stated at the time it was collected, we will notify Customers via email (if an email address has been provided to the Company) or display a notice on www.mypetwill.com. We encourage you to periodically review this Privacy Policy to stay informed about how we are striving to protect the Personally Identifiable Information that we collect. Your continued use of the Services constitutes your agreement to this Privacy Policy and any updates, and you do so at your own risk.
CONTACTING THE COMPANY
If you have any questions, comments, or concerns about this Privacy Policy, please contact us at:
PetWill LLC
4 Embarcadero Center, Suite 1400
San Francisco, CA 94111
Attn: Legal Department
Or submit this online form.
This page was last modified on 9/16/2016
